Holy Cow is a convenient delivery service that caters to those who crave tasty vegan foods straight to their doorstep. Holy Cow only sells 100% vegan products and recipes so you can enjoy deliciously healthy food without feeling any guilt.
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/be8986ab-f068-42d3-b94b-76d395b04122_rw_1920.jpg?h=238d779a4fb1d8c3dde36bb660cd9632)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/7081acbd-aeaa-447e-bfe1-8c74677d6d09_rw_1920.jpg?h=9a5b5b95bd2889b76e95e0c71b986738)
For the logo, I wanted to design the idea of a food service that showcases the impact of the expression "Holy Cow!" along with the idea of approval or "Blessing" of a cow to show that all the food is made without any animal byproducts.
I went with a combo of thin and bold fonts for the name to give that visible contrast between the two words as Holy gives a "proper, righteous, and religious" feeling and Cow gives a "natural, open-minded, and honest" feeling. I was also inspired by the spots on cow's fur.
For the cow imagery, I went for a simple modern approach by making the cow graphic angular with subtle curves. I added a halo on the head to further emphasize the righteous feeling.
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/a9e5bcf6-49fa-49bd-b577-9ce184bb2c6d_rw_3840.jpg?h=e3475291bd3c01100d5cdab26a2b0e7f)
These are the business cards that I designed, I went with a square shape because I thought it would be simpler and more fitting with the design language.
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/9f0bce3f-1753-4a3a-b18c-08c558fdda57_rw_1920.jpg?h=8f3e2199461b84e8294e01f1d4b247b7)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/a1b41f81-f15e-4146-b4d4-7010e4de7794_rw_1920.jpg?h=ec89ae53e24c8919b0c5780b42f8a78f)
This is the subscription box in which the order would come delivered. I tried to keep two main colors on the box by having only the lid in pink, the rest of the box in white, and the inner paper lining in gold. I also added a repeating pattern of the cow graphic on the lid.
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/24b54f3c-bad7-4443-82bf-2685c8464f8e_rw_1920.jpg?h=85e927480c5bbec3d468b0663ab0c4e9)
I designed an information catalog that talks about what Holy Cow's mission is, how it works, examples of meals that are available, and testimonials about the service. I wanted to keep the catalog straightforward and clean so it wouldn't be too overwhelming for the reader.
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/36886cb0-b979-40a5-a736-5ff6243dd4cb_rw_1920.jpg?h=23c2733e8621a9ce574328fc3385b314)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/0c8babed-e2ef-4707-ab6d-78824ae26cd8_rw_3840.jpg?h=5935b54e634998380b472444e1ed4a05)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/8418f644-f7b0-4057-8c4d-7375dedad893_rw_3840.jpg?h=b344c27f7b011b5e346ad9b89a2ace79)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/ce0181dd-36c5-4b1d-b0cf-a8707bbcb460_rw_3840.jpg?h=4470f15defe4b59ce60d273a6b00cc57)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/c6432cb7-8d0b-4d4a-b81c-ffea989c3bc0_rw_3840.jpg?h=a15f9940d9e6c1d06c28dc8e5d77c6d7)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/307e8dd0-bcf4-48a1-9294-84e6cccc9fcb_rw_1920.jpg?h=e40f14ec7ba2d91a49697b3db4c63037)
I created a website mockup using Adobe XD showcasing what it would look like to place an order from the site. I applied it to a computer mockup and also two videos showcasing the desktop ordering experience and the mobile ordering experience.
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/d4e7573f-7add-4dec-942b-115d5bac92cd_rw_1920.jpg?h=6870059ee484934f4d1cbaaaea622dc6)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/79b1149b-470c-4e76-b2b1-6a62c786414b_rw_1200.png?h=99702c150091cb9f4384e4f9d2f9e2e0)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/bc70ce11-32fd-4a4a-bdaa-97d5debf4f91_rw_1200.png?h=2dfa3563a601ec124044398c2f3ab1af)
![](https://cdn.myportfolio.com/b3e19220-2bbc-42bb-9452-06542a557871/7763e3b5-4222-4324-9a88-f93d306327eb_rw_1200.png?h=c7919da4f97a199715dc011558554939)
These are some quick-access buttons I designed that would be present on the homepage.
XD Desktop Website Link:
https://xd.adobe.com/view/5d98e67c-67a5-4450-8874-16a76ae227e2-08cb/?fullscreen
XD Mobile Website Link:
https://xd.adobe.com/view/f54007ff-ecf8-477a-8d22-a2e1cf2490fe-a013/